Anne Arundel County Launches Heroin/Opioid Abuse Prevention Campaign
Advertisements for ‘Denial is Deadly’ campaign will air on Arundel TV, ESPN, TNT and other cable networks.
Annapolis, MD (January 7, 2015) –This week Anne Arundel County government launched a heroin/opioid abuse prevention advertising campaign. The media and online opioid misuse awareness effort will air 30 second television commercials on Arundel TV, ESPN, TNT and other cable networks aimed at educating citizens on the dangers of heroin and opioid abuse as well as providing information about treatment and recovery resources.
“As we fight heroin addiction in every corner of our county, we need to continue to educate all our citizens about how this drug destroys lives and families,” said County Executive Steven Schuh. “This multimedia campaign will help educate our county and hopefully prevent addiction before it starts.”
The Opioid Misuse Communication Campaign, part of Schuh's Heroin Action Taskforce initiative, focuses on bringing greater awareness to Anne Arundel County residents about prescription drug abuse and how it can lead to heroin use, overdoses and death.
“The campaign promotes strong messages and facts about prescription painkillers and other opioids and the importance of safeguarding medicine cabinets," said County Health Officer Jinlene Chan, M.D. "We also want to ensure people know that resources are available for treatment and recovery, free naloxone training and prescription drug drop-off.”
A Taskforce Communication Work Group helped to plan the campaign. The work group, which was spearheaded by the Anne Arundel County Department of Health, consisted of representatives from the Office of the County Executive - Constituent Services; Anne Arundel County Detention Center, Fire Department, Mental Health Agency, Partnership for Children Youth and Families, Police Department, Public Schools, and Department of Social Services; and the City of Annapolis Mayor's Office and Fire Department.
The campaign was supported through a grant from the Maryland Behavioral Health Administration and the federal Substance Abuse and Mental Health Services Administration.
The DENIALisDEADLY.org website and videos were designed and produced by Herrmann Advertising, and other components of the multimedia campaign have been created and produced by Pinnacle Communications and Round Peg.
Community programs that would like to receive posters or other materials, should call the Department of Health’s Public Information Office at 410-222-4508.