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County Executive Leopold Announces Efforts to Boost Adoption Rate for Animal Control

Goal is to adopt 100 percent of adoptable animals

Annapolis, MD (January 21, 2011) - County Executive John R. Leopold today announced that several new outreach efforts have been added to increase the adoption rate at Animal Control from 87 percent to 100 percent.

"As a pet owner myself, I am pleased that we have increased the visibility of adoptable pets and set a high goal for Animal Control," County Executive Leopold said. "No animal shelter is perfect, but we must strive to do everything we can to find loving homes for these animals. Our efforts are already paying off."

The following improvements have been made to boost the adoption rate:

  • Redesigned website with easy links to photos and video of available pets, as well as basic information such as hours and directions, at www.aacounty.org/animalcontrol
  • Produced a 30-minute weekly television show, "Pet of the Week," that can be viewed online from the Animal Control homepage and will replay throughout the week on Comcast 98 and Verizon 38
  • Established a Facebook page that has attracted more than 400 followers and is approaching 10,000 page views per day
  • Installed new signage at the facility to promote walk-ins. Three signs have been added in front of the facility, on Veteran’s Highway and on East-West Boulevard

 


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