County Executive Leopold Congratulates Severna Park and Pasadena for Reaching 50/50 Recycling Goal
Communities along Ritchie Highway accept the challenge
Annapolis (January 19, 2010) - County Executive John R. Leopold today congratulated more than 6,700 residents in Severna Park and Pasadena for meeting his challenge to recycle 50 percent of everything they throw away.
"I would like to thank these communities and individual citizens for their investment in our future and ask them to continue to recycle more often," Mr. Leopold said. "Our new and improved methods of outreach and education, increased awareness and extremely simple recycling process are the reason we are now seeing changes in the recycling habits of our citizens."
Residents in Service Area 8, which runs along the Ritchie Highway Corridor in Severna Park and Pasadena , recently became the first waste collection service area to reach the goal within two years of the County Executive’s challenge and announcement of the County’s ‘RecycleMoreOften’ campaign to increase the overall County curbside rate from 30 percent to 50 percent.
County Executive Leopold announced his recycling initiative and marketing campaign in March of 2008. Since then, the overall County curbside recycling rate has increased from 30 percent to 36 percent. Outreach has included the creation of a new website, www.recyclemoreoften.com, recycling contests for middle and high school students, direct mailings, public signage and media advertising.
Service Area Eight has 6,750 homes; the curbside rate increased from 45 percent to the current 50 percent. Anne Arundel County is divided into 15 service areas.
"Let’s celebrate this news but keep in mind we have not met our goal," the County Executive said. "We need to do more, and I urge every citizen to learn how simple and easy it is in Anne Arundel County to recycle 50 percent of everything you throw away."
Waste Management Services estimates that more than half of what residents are throwing away can be recycled. Items include phone books, laundry detergent and shampoo containers, paper towel rolls and cardboard. Increasing the recycling rate will also extend the life of the landfill and improve the environment.