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Local Department Launches New Approach to Recruit Foster and Adoptive Parents

Annapolis, Maryland (November 20, 2006) - Anne Arundel County Department of Social Services is taking it’s message to the world-wide-web and to the airwaves, in an effort to recruit additional foster and adoptive parents needed to meet the growing need in the County.

"The Department is launching a full scale campaign that includes a special website", said Anne Arundel County Social Services Director Marcia Kennai. " Our mission is to keep our children close to their families, their friends, and their school. This is why it is critical that we have more foster parents in our program."

A local media campaign will geographically target areas most in need of these loving families. Currently, Annapolis and Glen Burnie have the highest number of children needing to be placed in Foster homes, and there are just not enough homes to meet the need.

"We hope this will create an opportunity to bring home the children of Anne Arundel County," said Anne Arundel County Executive Janet S. Owens. "We encourage perspective Foster Parents to become fully aware of the rich opportunity available to help a child who needs someone to love them."

As of July 1, 2006 (the end of the last fiscal year), 275 children were under the care and custody of the local Department of Social Services, while more than 100 new children enter into foster care each year in Anne Arundel County. About 8% of foster children in the County currently have an adoption plan.

Campaign materials are based on real life stories. All of the other materials refer to Anne Arundel County, so that the campaign clearly communicates that a child in need could be in your own community and even right next door.

The campaign was created by a local Annapolis strategic marketing firm, the BlueWater Agency, which has strong ties to the community. Funds for the development, design and implementation of the foster and adoptive parents recruitment campaign were provided through an allocation from the Maryland Department of Human Resources.

To review the campaign materials or to find out more about the Anne Arundel County Foster Care Program, go to


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Anne Arundel County, Maryland. 44 Calvert Street, Annapolis, Maryland 21401 | Tele: (410) 222-7000